Dubai, UAE
Saif Jawdat
Digital and performance marketing leader
Eighteen years leading digital across the Middle East.
A CV can't answer follow up questions. I can.
This is the screening call, without the scheduling.
Career
Khobar to Amman to Dubai. Tap any role to open it.
2026 to now Co-founder Current
- A holding company with two arms.
- Client work sold and delivered directly.
- Three live products.
Oct 2021 to Mar 2026 Digital Marketing Senior Manager Whole region
- Built the paid media programme from nothing.
- Ran my own paid budget and governed the wider plan.
- Sourced and bought media for two regional campaigns.
- Owned paid acquisition for the whole region.
- Bought in house instead of through an agency.
- Led a team of six.
- Tracking, lead capture and reporting.
- Brought AI into the marketing team properly.
Dec 2017 to Sep 2021 Digital Marketing Manager Groundwork
- Owned pwc.com/m1.
- Started paid media at the firm.
- Began rolling out Salesforce Marketing Cloud.
- Built the KPI dashboards.
Jan 2016 to Nov 2017 Digital Marketing Manager All channels
- Ran every acquisition channel.
- Grew traffic and conversion rate.
- Ran the A/B testing programme.
Nov 2014 to Jan 2016 Manager, Digital Planning and Media Buying $700K+
- Managed 8+ client accounts.
- Built and bought media plans.
- Negotiated rates and placements.
Mar 2013 to Oct 2014 Performance Program Manager 0 → $100K
- Built the affiliate unit from zero.
- Managed the publisher network.
- Ran paid buying alongside affiliate.
Jun 2011 to Feb 2013 Online Campaign Manager
- Launched and optimised every campaign.
- Produced monthly reporting.
Dec 2009 to Nov 2010 Digital Sales Consultant Saudi
- Sold messaging technology to Saudi businesses.
May 2008 to Nov 2009 Business Development and Relationship Manager First role
- Built client relationships and new business.
- Also ran digital and SEO.
What I actually do
Six areas.
What I've built
Launching things on the internet since 2006.
Jazal Lab, my products
proofranked.com
An AEO and SEO audit tool.
qponi.com
Coupon platform for the GCC.
Tasbeeh
A mobile app.
Growth I ran for other people
Dumyah
Three years of paid and performance.
WashyWash
Paid ads and performance.
Luliz
Acquisition from plan to reporting.
Rotana Media
Freelance traffic growth.
7awi
Freelance traffic growth.
Mine, over twenty years
i7dar.com
The first thing I ever shipped.
Online radio
A live stream on a link.
YouTube
Vlogs with a real audience.
TikTok
20,000 followers from nothing.
El Vinyl
An AI music channel.
The questions I get asked
Short answers to what recruiters ask first.
How many years of digital marketing experience do you have?
Eighteen years across the Middle East.
What did you do at PwC Middle East?
Eight years, leading the regional digital function.
Which brands have you worked on?
PwC, IKEA, Burger King, Souq, Namshi and more.
Do you know Salesforce Marketing Cloud properly?
Yes, hands on for years at PwC.
What's your biggest achievement in performance marketing?
Building the affiliate unit at ikoo from zero.
How well do you know the Arabic-speaking market?
Arabic is my first language.
What are you doing now?
Co-founder of Jazal Holdings.
What kind of role are you looking for?
Senior digital leadership in the UAE.
Credentials
BSc Computer Information Systems
Hashemite University, Jordan, 2008.
Google Ads, Meta Ads, AI for Business
Google and Meta certifications.
Arabic native, English fluent
Saudi born, Jordan educated, UAE based.